How do you optimize an Amazon listing so more shoppers buy?
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Short answer
Listing optimization means improving your title, bullet points, images and A+ content so that shoppers who land on your page choose to buy. Start with clear images and a title that says exactly what the product is, then use your bullet points to answer the questions buyers have before they order. Test one change at a time and keep the version that sells better.
9
Photos Amazon lets you upload
85%
Of the frame the product should fill
5
Bullet points per listing
Up to 8%
More sales Amazon reports for basic A+ content
Which parts of an Amazon listing matter most?
- Title. Say what the product is, then the brand and the details shoppers compare, such as size or colour. Our Amazon SEO guide covers which words to use.
- Images. Amazon lets you upload up to nine photos. Its photo tips recommend a white background and a product that fills 85% or more of the frame.
- Bullet points. You get up to five. Give each one a single benefit and back it up with a fact shoppers can check.
- A+ content. Extra images and text below the listing for brands in Brand Registry. Amazon says basic A+ content can increase sales by up to 8%, based on its internal data.
How do you know a listing needs work?
Amazon gives a simple example: a listing with high views but low sales may need better images or descriptions.
- Many visits, few orders. Shoppers find you but aren’t convinced. Work on images, bullet points and A+ content.
- Few visits. Shoppers aren’t finding the listing. Start with Amazon SEO instead.
- The same questions keep coming up. If reviews and customer questions repeat a doubt, answer it in your bullets or images.
- Returns for “not as described”. The listing promises something the product doesn’t match. Fix the wording before you spend more on traffic.
Not sure which numbers to look at? Our data analysis guide explains them.
How do you test what works?
- Pick one element, such as the main image or the title. Change only that.
- If your brand is in Brand Registry, use Amazon’s Manage Your Experiments to show two versions to shoppers and compare the results.
- Let the test run long enough to collect real orders, not just a few days.
- Keep the winning version, then move on to the next element.
What mistakes stop shoppers from buying?
- Blurry or dark images. Shoppers can’t touch the product, so the photos have to do that job.
- Features without benefits. “Stainless steel” means more when you say it keeps drinks cold.
- Claims you can’t back up. They lead to returns and bad reviews, and can break Amazon’s rules.
- Details that don’t match. The title, bullets and images should all describe the same size, colour and contents.
Frequently asked questions
How many images should an Amazon listing have?
Amazon lets you upload up to nine photos and says the more, the better. Start with a clean white-background main image, then add angles, the product in use and its size.
Is A+ content worth it?
Usually, if you can use it. Amazon says basic A+ content can increase sales by up to 8%, based on its internal data. It is free for eligible brands in Brand Registry.
What is the difference between listing optimization and Amazon SEO?
Amazon SEO helps shoppers find your listing. Listing optimization helps the shoppers who arrive decide to buy. You need both, and the sales from a better listing also support your ranking.
Can Nautilo Studio review my listing?
Yes. Send us a link to one Amazon listing through the free review form on this page and we’ll email you what we would improve first.
